Paid advertising that generates better-quality leads
Reach potential customers across Google, Microsoft, Meta and ChatGPT with paid advertising built around genuine business growth, not clicks and impressions alone.
Proven Results
We plan, manage and optimise campaigns for ambitious small and medium-sized businesses, combining intelligent targeting, persuasive creative, effective landing pages and accurate conversion tracking.
Paid advertising should do more than drive traffic
Running an advert is the easy part. The real challenge is reaching the right people, with the right message, at the right point in their decision.
At Bloombird, we look beyond the advertising platform itself. We consider what happens after someone clicks, including the landing page they reach, the action they are asked to take, how their enquiry is tracked and what happens next.
Our paid advertising service can include
Campaign strategy and planning
Audience and search-intent research
Campaign and account setup
Advert copy and creative direction
Landing-page recommendations
Conversion tracking and measurement
Budget and bidding management
Ongoing testing and optimisation
Clear, commercially focused reporting
Paid advertising across the platforms your customers use
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Reach people who are actively searching for the products or services your business provides.
Google Ads can be particularly effective when there is already clear demand and potential customers are looking for a solution. We identify the searches most likely to generate valuable enquiries and structure your campaigns to reduce wasted spend.
Depending on your goals, your Google advertising strategy may include:
Google Search campaigns
Performance Max campaigns
Google Shopping
Display and remarketing
YouTube advertising
Demand Gen campaigns
Local and location-focused campaigns
We continually review search terms, locations, devices, schedules, adverts, landing pages and conversion data to understand what is generating meaningful results.
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Reach and influence potential customers across Facebook and Instagram—even before they begin actively searching.
Meta advertising can help businesses generate leads, build demand, promote valuable content or introduce an offer to a carefully selected audience. Strong creative and messaging are essential, so we develop campaigns around the problems, motivations and decisions that matter to your customers.
Our Meta advertising service can include:
Facebook and Instagram campaigns
Lead-generation campaigns
Website conversion campaigns
Remarketing
Audience development
Advert copy and creative direction
Campaign testing and optimisation
Tracking through the Meta Pixel and Conversions API
Rather than relying on one advert indefinitely, we test different messages, formats and creative approaches to discover what genuinely resonates.
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Reach potential customers while they are exploring options, comparing providers and deciding what to do next.
Advertising in ChatGPT creates a new opportunity to appear during conversational, decision-focused searches. Ads are clearly identified as sponsored and remain separate from ChatGPT’s organic answers and recommendations.
ChatGPT advertising is still developing, but UK campaigns are now beginning to become available. We can help suitable businesses assess the opportunity, prepare their offer and landing pages, and plan an initial campaign where account and market eligibility allow.
Our support can include:
Assessing whether ChatGPT ads suit your business
Campaign and offer strategy
Advert messaging
Landing-page planning
Campaign setup where available
Tracking and performance analysis
Early testing and optimisation
Being early does not automatically guarantee success. We will recommend ChatGPT advertising only when the audience, offer and available targeting make commercial sense.
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Reach potential customers searching across Bing and the wider Microsoft Advertising Network.
Microsoft Advertising can provide an additional source of high-intent enquiries beyond Google. It can be particularly valuable for B2B businesses and companies whose customers are more likely to search using Microsoft devices, browsers and workplace technology.
Campaign options include:
Microsoft Search ads
Bing Shopping campaigns
Performance Max
Audience, display and native advertising
Remarketing
Multimedia ads
We can build Microsoft campaigns independently or carefully adapt successful Google Ads campaigns. Microsoft allows campaigns to be imported from Google, but we review the targeting, budgets, tracking and performance separately rather than assuming the same setup will work equally well on both platforms. Microsoft Advertising
Our approach to paid advertising
1. Understand the commercial goal
Before building a campaign, we clarify what a valuable result actually looks like. That might be a qualified enquiry, booked consultation, online purchase or another meaningful action.
2. Review the foundations
We assess your existing advertising, website, landing pages, tracking, offer and enquiry journey. If something is likely to prevent the campaign from succeeding, we will tell you before increasing the budget.
3. Build the strategy
We select the most appropriate platforms, targeting, messages and campaign structure based on your audience, objectives and available budget.
4. Launch and measure
Campaigns are launched with appropriate conversion tracking wherever possible. This allows us to understand what is producing valuable actions, not merely traffic.
6. Report clearly
You will receive straightforward reporting focused on what matters: spend, enquiries, sales, lead quality, cost per acquisition and return where revenue data is available.
5. Test and improve
We continually refine targeting, search terms, bidding, budgets, adverts and landing pages. We use platform automation and AI where they genuinely improve performance, supported by active human oversight.
Andreas Nest
“Many digital marketing agencies claim to have the expertise to propel your business forward, and yet so few actually do. The insight knowledge needed to do digital marketing properly is immense and that's where the team from Bloombird comes in. They are constantly refining their skills and therefore creating real measurable campaigns that work. Look no further, if you want to partner with a digital marketing agency that understands how to get the results you want.”
Melissa Hackney
“Bloombird’s expertise in marketing is second to none, but what really sets them apart is their approach, quick to respond, thorough in their research, and refreshingly honest in their advice. They take the time to understand your needs and provide clear, strategic insights without the fluff. Beyond that, they’re genuinely great to work with, friendly, professional, and always approachable. I was truly impressed!”
More than campaign management
A campaign cannot compensate indefinitely for an unclear offer, an ineffective website or poor enquiry handling.
That is why we may also recommend improvements to:
Landing-page content and structure
Calls to action and enquiry forms
Offers and lead magnets
Conversion tracking
CRM and lead attribution
Response times and follow-up
Sales and enquiry processes
We will not quietly continue spending your budget when something outside the advertising account is holding back performance.
Who we work with
We specialise in lead generation for growing small and medium-sized businesses across the UK.
Our paid advertising service is particularly well suited to:
Service businesses
High-value consumer services
B2B companies
Local and multi-location businesses
Businesses with an established offer and clear growth ambitions
We work best with businesses that want to understand what is happening, are prepared to improve the wider customer journey and value honest advice over impressive-looking vanity metrics.
FAQs
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It depends on your audience and how people buy from you. Google is often strongest for capturing existing demand, while Meta can create awareness and generate interest. ChatGPT ads offer a developing way to reach people during research and comparison. We will recommend the platform most likely to support your goals rather than suggesting that you advertise everywhere.
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No. We manage paid advertising across Google, Meta and, where available and appropriate, ChatGPT. We can manage one platform independently or develop a connected multi-platform strategy.
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Ads are being rolled out to eligible users and advertisers in the UK. However, availability, features and access can still vary while the platform develops. We can assess current eligibility and whether ChatGPT advertising is appropriate for your business.
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This depends on the platform, competition, location, cost per click and value of a new customer. We will recommend a realistic starting budget based on available market data and your objectives. If we do not believe the available budget gives the campaign a reasonable opportunity to work, we will say so.
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No. Our management starts from £650 + VAT per month. Your advertising budget is paid separately and directly to Google, Meta, OpenAI or the relevant platform.
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Yes. We can audit and restructure existing campaigns as well as build new accounts. We will review previous performance, conversion tracking, search terms, targeting, adverts and account settings before recommending changes.
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Advert copy, campaign messaging and creative direction can be included within our management. Where a campaign needs new photography, video, extensive design work or a separately built landing page, we will explain what is required and include it within your proposal.
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No reputable advertising agency can guarantee a particular result. Performance is affected by demand, competition, budget, pricing, your offer, your website and how enquiries are handled. We can guarantee careful management, transparent reporting and honest recommendations.
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Paid advertising can begin generating traffic quickly, but meaningful optimisation takes time. We normally need sufficient conversion data to understand which searches, audiences and messages are producing the best results. We will set realistic expectations based on your market, platform and budget.
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We establish appropriate conversion tracking wherever possible and report on outcomes such as qualified enquiries, purchases, cost per lead and return on advertising spend. We will also consider lead quality and commercial value—not simply how many clicks the campaign received.
Ready to attract better-quality leads?
Let’s identify which advertising platforms can put your business in front of the right people and whether your website and tracking are ready to turn that attention into growth.