5 Tips to Writing Killer Google Ad Copy

So you’re struggling to write Google Ad copy or aren't sure where to start? This is a common struggle, but it doesn't have be. There are some easy steps that will help make the process of creating engaging PPC ads easier and more effective for your business. Read some of our top tips below:

One - Know your audience 

The first step to writing effective Google ads is knowing your audience. If you aren’t targeting anyone in particular, then it won't resonate as well- personalised and meaningful ad copy can make all the difference between a successful campaign and one that's doomed from the start.

Two - Demonstrate Value

Google Ads makes it easy to put your expertise across in an engaging way. With 30 characters for headlines and 90-word descriptions, you need every word count! Be intentional about what's communicated so that potential customers know exactly why they should choose you over the competition.

Three - Clear call to action

When writing Google Ads, it’s crucial to have a strong call-to action. Your CTA sets expectations for what users should do once they click your ad and guides them on the next step in their journey with you!

Four - Use Ad extensions

Utilise ad extensions. These give you more opportunities to engage your audience and win conversions. Google Ads offers many different types of these features including sitelinks, structured snippets; image extensions, lead forms to name but a few. 

Five - A/B testing

The final key to writing effective ad copy in Google Ads is A/B testing. Testing helps take the guesswork out of advertising by allowing you try different messaging, and see which performs best for your business! 

If you need a hand with your Google Ads campaign, give us a call or drop us an email for some advice.