I am so many things

Case Study

  • A woman with long wavy blonde hair wearing a black apron that says 'bread' and a blue denim shirt underneath, sitting at a wooden table, holding a yellow mug with a house logo. Behind her, a colorful display of rows of mugs on wall-mounted shelves, arranged by color: red, orange, yellow, teal, gray, and pink.

    The Company

    Founded by Thea and Dominic Muir, 'I Am So Many Things' is a beacon of hope and transformation in the realm of Christian faith-based products and resources. This unique brand offers an inspiring range of Christian mugs, bowls, books, prints, and courses, each infused with a message of personal affirmation and spiritual growth.

  • Flat lay of a workspace with a spiral notebook, gold glasses, a white pen, a laptop, a woven coaster with a mug, and decorative gold leaves.

    The Goal

    'I Am So Many Things', approached Bloombird Digital with the goal of increasing brand awareness and boosting product sales. The brand offers a range of inspirational Christian items, including mugs, bowls, books, prints, and courses, but needed a strategy to expand their reach and market presence.

  • Six young adults, four women and two men, are sitting around a wooden table in a meeting room during a business meeting. They are smiling and engaging with each other, with notebooks, papers, and smartphones in front of them. A whiteboard with handwritten notes and a projector screen displaying a presentation are visible in the background.

    Services

    We enhanced our client's digital presence with comprehensive services, including seamless integration of Google Merchant Store, strategic Google Ads Campaigns, and focused Conversion Rate Optimisation to maximise their online potential.

Our approach

Our first step was to gain an in-depth understanding of 'I Am So Many Things' customers and mission. This knowledge was crucial in tailoring our approach to resonate with their target audience.

  • Given that their site was already built on Shopify, we seamlessly linked their store to Google Merchant. This integration allowed for an efficient pull-through of products for online visibility.

  • We carefully created our strategy to align with Google’s policies, particularly concerning search terms related to religion. This ensured compliance and effective reach.

  • We developed a search campaign targeting individuals looking for Christian gifts, optimising for relevant keywords and demographics.

  • To maximise the impact of the shopping campaign, we utilised Google’s Performance Max campaign feature, focusing on high-performing products and strategic audience targeting.

The results

The well-executed marketing campaigns not only resulted in a substantial boost in orders but also proved instrumental in attracting a wave of new customers to the business, ultimately driving notable growth and expansion.

In a few months we achieved a Return on Ad Spend (ROAS) of 566%, demonstrating a highly successful investment for 'I Am So Many Things'. This exceptional ROAS underlines the effectiveness of our advertising strategy and affirms the significant value generated from the campaign."

The client's database experienced significant growth, expanding its capacity as a valuable resource for upcoming remarketing endeavors. This expansion will also enhance the potential for future targeted marketing campaigns and customer engagement strategies.

A comparison chart showing 841.00 conversions on a red background and 559.64% actual ROAS on a yellow background.

‘‘Leanne has been a huge asset to our team, with a can do attitude and plenty of great ideas to bring to the table about how to move the business forward on many fronts, not just the digital marketing. She is a joy to work with and goes the extra mile.’’

- Thea from Iamsomanythings