Howard Agency

Case Study

  • Inside Liverpool Lime Street train station with high arched ceiling, large windows, and many travelers walking or waiting.

    The Company

    Howard Agency, a leading provider of legal support services in the UK, sought to improve their online visibility and organic lead generation. Established for 28 years, the agency has a reputation for excellence but needed to modernise its digital strategy.

  • An older woman with gray hair and glasses sitting at a desk, looking at her laptop with a thoughtful expression, holding her chin.

    The Goal

    Enhancing the website's performance for both desktop and mobile users. Improving search engine rankings for key terms relevant to their services. Generating more organic and paid leads through effective online strategies.

  • Five colleagues participate in a business meeting around a table in a conference room. They are engaged in a discussion, smiling and taking notes. A whiteboard and a large screen displaying a presentation are visible in the background.

    Services

    We started off by cleaning up the website by removing unused plugins and themes. Implemented technical SEO strategies to improve site speed on both desktop and mobile. We initiated a Google search campaign alongside local SEO efforts to boost paid enquiries.

Our approach

Our approach combined website optimisation, strategic keyword targeting, and focused Google search campaigns. We streamlined the site for optimal performance, targeted essential keywords for organic reach, and launched Google Ads to amplify paid enquiries.

  • We conducted a comprehensive audit of Howard Agency's website to identify technical issues. Removed unused plugins and themes that were slowing down the site, streamlining the backend for improved performance.

    Mobile Optimisation: Recognising the growing importance of mobile traffic, we focused on optimising the website for mobile users. This involved adjusting layouts, improving loading times, and ensuring a seamless mobile experience.

    Speed Optimisation: Implemented technical SEO strategies such as image compression, browser caching, and script optimisation to enhance site speed, crucial for both user experience and search engine rankings.

  • Keyword Research and Selection: Conducted in-depth research to identify high-value keywords relevant to legal support services. Focused on a mix of short-tail and long-tail keywords to capture various stages of the user search intent.

    Content Optimisation: Updated existing website content and created new, keyword-rich content to improve organic visibility. This included optimizing meta titles, descriptions, headers, and body content to align with targeted keywords.

  • Campaign Development: Launched a tailored Google search campaign, focusing on the keywords most likely to generate qualified leads. Designed ad copies that resonate with the target audience, emphasising Howard Agency's unique selling points.

    Local SEO Integration: Alongside the search campaign, we strengthened local SEO efforts. This involved optimising Google My Business listing, local citations, and targeting geographically relevant keywords to attract local clientele.

    Continuous Optimisation: Regularly monitored and adjusted the campaign based on performance data. This included bid adjustments, A/B testing of ad copies, and refining targeting criteria to maximise return on investment.

  • We utilised analytics to track key performance indicators such as click-through rates, conversion rates, and lead quality. This data-driven approach allowed for continuous refinement of both SEO and paid search strategies.

The results

Our comprehensive approach to SEO and Google search campaigns led to a dramatic improvement in Howard Agency's online lead generation. The combination of website optimisation, targeted keywords, and effective ad campaigns resulted in a significant increase in both organic and paid leads, solidifying Howard Agency’s online presence in the competitive legal support services market.

A digital dashboard displaying marketing conversion metrics with two colored sections: red showing 196 conversions and yellow showing a 6.28% conversion rate.

“I have no hesitancy in recommending Bloombird Digital. I have worked with them on various campaigns, the most recent being Google Ads which was a great success. They are professional, knowledgeable and always go that extra mile”

- Kevin - Howard Agency